Analysis Of The Marketing Strategy Of The Brutalist Catering Company Based On The O2O Model

It can be seen that the contribution rate and promoting role of national consumpti on to economic growth have been continuously enhanced in the process of promoting the transformation of economic structure and high quality economic development in o ur country throughout 2018.Moreover,the concept of catering consumption is charac terized,diversified and quality-oriented because of the significant increase in the aver age income of the people as well as the continuous expansion of the scale of the midd le and higher income groups.With the commercial application of all kinds of science and technology,it makes the netizen feel the convenience and safety of dining has bee n greatly improved.At the same time,it will also continue to bring more convenient,i ntuitive and safe consumption experience through new functions with the deepening o f technical research.However,the catering industry fall into trouble again in 2018 fro m the operating perspective of the shop,since all kinds of expenses,such as labor cos t,rent cost,platform fees and so on,have risen sharply in an all-round way,and cateri ng enterprises with takeout platform as their main business have ushered in new chall enges.Founded in 2013 in Shanghai,Shanghai Beast Catering Co.,Ltd.takes the indust ry development of light and healthy food with nutrition as the core,which is an enterp rise of focusing on light food product research and development,production and sales of Internet catering,and its head office is established in Shanghai,so as to meet the c onsumer demand with different levels and different consumption tastes.The company has created the four brands,such as dynamic healthy catering of guaka,the laborator y of beast school,monster hunt,and hungry general,which also specializes in fresh fo od manufacturing and chain business services.Under the support of marketing theory tools,this topic proposes a combination marketing strategy optimization for The Beast catering company through the comparison and learning of successful corporate classic marketing cases,combined with the current situation of The Beast marketing.Through analysis,it is found that adopting such a marketing strategy combination can improve the marketing awareness of O2 O catering enterprises,enhance the market share of enterprises,improve the creativity of enterprises in the marketing field under the O2 O market,and ensure that the Beast catering company sell as the main business.We will continue to develop a brand-oriented road in a sustainable and healthy way,and move towards a chain development with a new brand image of scale and standardization.It also has certain reference value for other catering enterprises that also sell their business as their main business to enhance their marketing management capabilities.