Research On Marketing Strategy Of Chain Fast Food J Company

The catering industry has always played an important role in the national economy,especially in the tertiary industry.Today,the catering industry itself is increasingly showing a broad market,high-frequency demand,low concentration and fast update of the industry pattern.The characteristics of low standardization.In first-and second-tier cities,consumers' time value is getting higher and higher,the take-away industry is booming,consumption levels are increasing,consumer preferences are becoming greener and healthier,and fast food is getting more and more people's attention and love.The fast food industry is also the result.It has flourished.In China's current highly competitive catering market,catering enterprises must develop a rapid and stable development in this unstable environment,and must thoroughly understand the development trend of catering,and develop a marketing strategy suitable for their own business development based on their own conditions and environmental conditions.Established in 2016,Chain Fast Food J is a modern restaurant management and cultural promotion company that uses Internet thinking to manage its structure,adopts equity crowdfunding model to carry out project operations,and uses innovative service concepts to implement brand expansion.Nowadays,with the increasingly fierce competition in the catering market and the restrictions of local industrial policies,the company's marketing strategy has become more and more prominent,which has caused problems in the company's technology and management.If the company wants to further develop,it needs to combine the external environmental opportunities,take advantage of the internal advantages of the company,at the same time avoid external threats,reduce its own disadvantages,and develop a marketing strategy suitable for enterprise development.This article takes the chain fast food J company as the research object,combines the development status of the catering industry,uses the product strategy related theory,and analyzes the company through five-force model and PEST,SWOT analysis method.According to the actual situation of the company in the field of its marketing,the company proposes corresponding optimization suggestions,which is intended to provide reference for the further development of the company and similar companies.