Research On The Development Strategy Of Inner Mongolia Aiwei Tianyang Technology Co., Ltd

With the vigorous development of information technology,industrial automation control technology has been widely used in various fields,and has become an important prerequisite and guarantee for modern industry to achieve scale and intelligent production.In the summary of its work in 2017,the Institute of Automation of China pointed out that it was necessary to strengthen the research of related technologies in the field of automation and vigorously promote the integration of informatization and industrialization.With China's economy entering a new normal,the market competition of automation enterprises is becoming more and more fierce.If small and medium-sized automation control enterprises want to occupy a certain market share in the fierce competitive environment and ensure the healthy development of enterprises,they must formulate development strategies suitable for enterprises according to their own operating and management conditions and changes in the external environment.This paper takes the Aiweitianyang technology co.,LTD in Inner Mongolia as the research object,through carries on the actual investigation and research to the Aiweitianyang technology co.,LTD in Inner Mongolia,through sorting out the internal environment of the enterprise,including the market share,the condition of human resources,financial resources,technology capability and the external environment analysis.In this paper,PEST analysis method is used to an analyze the macro economic environment,and the external competition environment is microscopically analyzed by Porter's five-force model to construct the SWOT matrix structure.Putforward the development strategy suggestion of Inner Mongolia Aiweitianyang science and technology co.,LTD.And draw up the corresponding implementation measures according to the characteristics of the enterprise itself.It is hoped that the development strategy research in this paper can not only clarify the future development direction of MongoliaAiweitianyang technology co.,LTD.,but also provide valuable reference for the transformation and upgrading of small and medium-sized enterprises in the entire automation industry.