A Study Of Rural Tourism Promatation In Wuyuan Based On Smart Tourism Platform

As the improvement of people’s living standard and the development of information industry, self-driving travelling, independent travel become popular,tourism become rigid demand in people’s lives, expecially for the rural tourism. 2014 is the smart travel year of China, under the background of the published of a number of opinions of promote the tourism reform and development by the state council, and Jiangxi put forward the opinions of the construction of strong tourism province, every city in Jiangxi is looking for the transformation and upgrading of the tourism industry and the spanning development. After nearly 30 years of development,Wuyuan, as a typical rural tourism destinations in China, is changing the development philosophy, thus to speed up the application of information technology in rural tourism,dedicated to build the first tourism county in China and the world first-class rural holiday destination.Cause tourism is an industry which dependen on information so much, and information technology is regarded as a decisive factor of improve the competitiveness of modern tourism, the construction of smart tourism boom across the country. In this context, the author analyzes the informationization development situation and the problem of wuyuan rural tourism these year in the pespective of smart tourism.,trying to find the path and solution to promote wuyuan rural tourism with the construction of smart tourism.Based on this, the author puts forward the idea of build wuyuan smart tourism platform and studying the longer-term institution of smart travel.Studies have shown that the key to construct the smart tourism in wuyuan is to set up a sound of smart management system,smart service system,smart marketing system and smart humanity system with the cooperation of the government, tourism enterprises,tourist and rural tourism community. The foundation and key of the construction of Wuyuan smart tourism is to build an intelligent public service platform.The platform should comprises a base layer, data layer, application layer,service layer and decision layer.The concrete construction goal is built “onecenter,four systems and three platforms”,thus to build ClouudCDC of Wuyuan smart tourism, the smart resources protection system, the smart management system,the smart service system,the smart marketing system, the rural tourism comprehensive supervision platform,the intelligence information service platform and intelligent rural tourism public marketing platform.The development of long-term mechanism including the innovation of the development mode,the improvement of the management system, the establishment of the sharing mechanism, the introduction of policies and regulations, the improvement of the talent team and the expansion of the financing channels.The first part is introduction, analyzing the paper research background and significance, research content and objectives, research methods, technical route and possible innovations and related research review; The second part is the relevant concepts, theoretical basis, and the basic research of smart tourism; The third part shows the present situation and problems of wuyuan rural tourism; The fourth part is the analysis of the path and relevant countermeasures of improving wuyuan rural tourism; The fifth part is conclusion and epilogue.