The Influence Of Landlord's Personal Information Disclosure On The Price Of Shared Housing

The sharing economy has developed rapidly in the world.With Airbnb entering the Chinese market and Uber being acquired by Dibi,the development of the sharing economy has entered a multi-industry sharing coexistence and simultaneous development stage,and there are existing a series of sharing forms such as knowledge sharing and office sharing..However,it cannot be ignored that the current issue of trust still restricts the development of the sharing economy.Breaking the barrier of trust between strangers is still an issue that needs to be optimized for the sharing platform.This paper takes two popular housing sharing platform in China,Airbnb and Short-term Renting of Xiaozhu as the research object,and examines the role of landlord's personal information disclosure in solving the problem of trust between landlord and tenant and in impacting the income of the landlord.The theoretical part of this paper introduces two concepts of transparency effect and disguise effect of information disclosure.It explains the reasons for the transparency effect from the perspective of information asymmetry and signal transmission,and explains that when the actual utility of the tenant does not match the expectations,disguise effect will appear.Then the paper analyzes the impact of information disclosure on the income of landlords,tenants and platforms from three aspects: consumption trust,reputation mechanism and landlord welfare loss.Then the paper constructs the game model of the landlord,the tenant and the platform.The game results show that the information disclosure mainly affects the landlord's decision-making and income through the transparency effect and the landlord welfare loss when the platform conducts the housing information review.When the platform does not carry out the housing information audit,the conditions for the tenant to choose to stay are that the comprehensive impact of information disclosure is greater than the price difference between the shared housing and the hotel.For the landlord,the effect of the transparency effect must be greater than the combined effect of the disguise effect and welfare loss,so that the landlord will choose to disclose personal information.Then through the analysis of the landlord's income,the relationship between the transaction price and the landlord's personal information disclosure under the condition of maximizing the income is determined by the marginal transparency effect and the marginal disguise effect.In the empirical part,this paper selects the transaction data of Airbnb and Short-term Rent of Xiaozhu in Shanghai up to November 2018,and uses the quantile regression to analyze the relative effect of the transparency and disguise effect of the landlord's individual information disclosure.The results show that for the same platform the impact of different personal information on the transaction price is different and the impact of the same information on the transaction price of different platforms is also different,which indicate that different penrsonal information has different impacts on the landlords' s income,so that the platform should establish an appropriate information disclosure mechanism,and the landlord should also select appropriate information for disclosure.Finally,the paper summarizes the above research and draws conclusions,and then puts forward relevant suggestions for the government and the platform.