Information Disclosure Network Effect And Transaction Price

With the development of mobile Internet and the change of consumer attitudes,the sharing economy has begun to enter people's lives as an emerging business model.This paper takes the short-rent platform xiaozhu as an example.From the dual role of platform network effect on supply and demand,this paper analyzes the comprehensive influence mechanism of information disclosure mechanism on the transaction price of short-rent housing platform.The core feature of the bilateral market is the cross-network effect,and the short-rent housing platform is a typical bilateral market.This paper firstly combs the relevant literature on bilateral market and network effect,and expands the concept of “zero marginal cost” to “weak marginal cost”,thus laying a network-type industry characteristic of short-rent housing platform.Secondly,this paper analyzes the information disclosure mechanism of the short-rent platform of the house by taking the short-term rent of xiaozhu as an example,and subdivides the network effect of the platform information disclosure mechanism into “demand attraction effect” and “aggregation competition effect”.And in the traditional bilateral market pricing model,based on the information disclosure,the probability of matching the two sides of the platform is added,and the influence of these two opposite effects on the transaction price of the platform is discussed.The theoretical mechanism of this paper believes that the existence of “demand attracting effect” will correspondingly increases the transaction price of the platform,while the “aggregation competition effect” will low the transaction price of the whole platform.Finally,the empirical of this paper grabbed the data of 1152 rental houses in Hangzhou area disclosed by Xiaozhu official website in June 2019 through Python crawlers,and carried out regression analysis and testing on this basis.The empirical results are the same as the theoretical model.The “demand attraction effect” increases the transaction price of the platform,while the “aggregation competition effect” reduces the transaction price of the entire platform.And the final empirical results also verify that the “demand attraction effect” is stronger than the “aggregation competition effect”,that is,information disclosure will increase the transaction price of the platform.Finally,based on the relevant conclusions,this paper proposes relevant suggestions from the perspective of sharing platform resource owners,sharing platforms and sharing platform related regulatory authorities.