Research On The Internet Marketing Strategy Of Village Banks From The Perspective Of Inclusive Finance

With the improvement of Internet penetration rate,wide application of mobile terminals,rapid development of information technology and the arrival of big data era,human beings have entered the era of Internet economy.The Internet has not only greatly changed people's preferences in food,clothing,shelter,transportation,thinking and behavior,but also exerted a great influence on politics,economy,national culture and other aspects,especially the traditional financial industry.This paper will view the Internet from an objective perspective.While bringing security risks,the Internet has brought new opportunities for the development of village and town Banks,injected new vitality and provided new ideas for the development of village and town Banks.As a financial institution to make up for the gap in rural financial services,village and town Banks can solve the problem of insufficient financial supply in rural areas to a certain extent.With the help of Internet technology,on the one hand,is to promote the development of village Banks,on the one hand,is a country in response to general monetary policy,increase rural financial supply,introducing the market competition,solve the problem of farmers and small micro enterprise financing difficulties,open channels for private capital into the financial industry,promote local economic development.This paper takes the arrival of the Internet era as the background and starting point,summarizes and analyzes the opportunities and challenges faced by the development of village and town Banks from the perspective of inclusive finance,and proposes an Internet marketing model suitable for the development of village and town Banks based on the research theories of inclusive finance,Internet finance and marketing.This paper will take B village and town bank as a case to understand the financial background of B village and town bank,analyze the operation status of B village and town bank,find out its existing problems,and apply Internet marketing model to B village and town bank to predict the application effect,so as to provide reference for the development of China's village and town bank.