Research On The Marketing Strategy Of J Bank "Cloud Tax Loan" Under The Background Of Inclusive Finance

Inclusive finance is based on equality of opportunity sustainable principles,requirements and business demand for financial services at affordable cost of all social strata and groups to provide appropriate and effective financial services,to develop the financial,pratt&whitney is the inevitable requirement to build a well-off society in an all-round way in our country,is helpful to promote the balanced development of the financial industry sustainable.In recent years,the state has made great efforts to develop inclusive finance.Under the background of this policy,the focus of financial institutions has been to help small and micro businesses.Therefore,banks and other financial institutions have responded to the call of the state and created loan products for small and micro enterprises that not only meet the policy requirements,but also adapt to the development strategy of the institution.In this paper,the “cloud tax loan”created by bank J is taken as the main research object,and the marketing strategy of bank J in this business is studied.First,the policy of financial inclusion is interpreted and analyzed to understand the practical significance of financial inclusion.Secondly,the internal and external marketing enviorment and marketing methods on “cloud tax loan”products of bank J are analyzed.Finally,find out the problems in the marketing process of bank J and propose solutions.Make it meet the needs of inclusive financial development and also adapt to the needs of the market.This paper will use SWOT analysis and “4P”marketing theory to explain the research object.Through the research on the marketing methods of cloud tax loan business of bank J,the pupose is to form a set of conscientious inclusive financial marketing methods,so as to promote the sound development of small and micro enterprise loans of the bank J,and to provide reference for other financial institutions in inclusive financial marketing.