Research On The Development Strategy Of Inclusive Financial Business Of R Rural Bank

Inclusive finance refers to provide appropriate and effective financial services for all social stage and groups in need of financial services on the basis of an affordable cost.The development background is to eliminate poverty,help the beneficiary group to improve hematopoietic function,and promote the realization of social equity.The service focuses on small and micro enterprises,farmers,low-income urban population and other vulnerable groups.Inclusive finance is not a public welfare activity aimed at low-income people,nor is it charity or aid.It adheres to the principle of business sustainability,insist the combination marketization with policy support,and establishes and improves incentive and restraint mechanisms to ensure the sustainable development.Since 2015,the key word "inclusive finance" has appeared for three consecutive years i.n the government work report.In January 2016,the State Council issued the "Development Plan for Promoting Inclusive Finance(2016-2020)",which open the beginning of the development of inclusive finance.Then,the Central bank,China Banking Regulatory Commission and China Insurance Regulatory Commission also issued corresponding policies to provide support for the implementation of inclusive finance.With the implementation of "Implementation Plan for Establishing Inclusive Finance Business Unit of Large and Medium-sized Commercial Banks" issued by CBRC,the construction path of inclusive finance is becoming more and more specific.R Village Bank mainly operates in the county area of Jiangsu Province,and the bank is committed to serving the "agriculture,rural areas and farmers",small and micro enterprises and poor groups of citizens in the SQ area.Firstly,this study introduced the research background and significance of inclusive finance as well as Chinese and foreign research situation,making us have a clear understanding of inclusive finance.Secondly,it analyzed the competitions during the inclusive finance development of R village rural bank from development status of R village rural bank and inclusive finance through PEST and SWOT analysis methods,etc.Finally,it summarized development strategies for inclusive finance business in R village rural bank based on actual situations,providing a reference plan for the research on the development strategy of inclusive finance business in China commercial banks.Through the strategic research on the development of inclusive finance business of R rural banks,this paper aims to provide development ideas for the development of inclusive finance business of rural banks in more counties,so as to improve the key issues of inclusive finance such as high financing costs,financing difficulties and slow financing for low-income groups such as "three rural areas" and small and micro enterprises in the majority of counties.