Study On The Operation Mode Of Agricultural Industrialization Based On Internet Finance

As an important basic industry in China,agricultural development has always been highly concerned.Under the guidance of a series of national policies,more and more e-commerce companies have entered the agricultural industry and injected fresh vitality into the development of agricultural industrialization.At present,the agricultural industry operation mode adopted by agricultural e-commerce enterprises includes “company + farmer” and “company leasing”.These two modes of agricultural operation have their own advantages and disadvantages.Therefore,it is particularly important for agricultural e-commerce enterprises to choose the agricultural industrialization operation mode suitable for their development,considering the level of farmer delivery.The study found that the “company + farmer” model can effectively save the operating and management costs of agricultural e-commerce,reduce the losses caused by order defaults,but also make e-commerce companies face potential financial risks.While the “company leasing” model can avoid the financing risks of farmers,it means that e-commerce companies need to bear the full risk of order default.In order to better compare the two models,this paper studies the agricultural supply chain consisting of agricultural e-commerce enterprises and capital-constrained farmers.Under the premise of considering the level of agricultural product delivery,two modes of operation are constructed(mode 1: The decision-making model of “company + farmer”;model 2: “company leasing” has obtained the optimal strategy of agricultural e-commerce enterprises and farmers in different modes,and through comparative analysis,found that the optimal operation mode of supply chain can be realized."Win-win" interval.Finally,using the market data in the Jingdong “Running Chicken” project to conduct numerical experiments,the relevant research conclusions were verified.The research shows that:(1)Only when the collateral of the farmer reaches a certain value,the “company + farmer” model is feasible;When the value of the farmer's collateral is higher or lower,the farmer will choose the “company lease” model;(2)for the entire agricultural supply chain,“company leasing” is better than “company + farmer”;(3)there is a “win-win” interval for the land rent,so that the agricultural e-commerce enterprise and the farmer will choose in the interval.The “company leasing” model,while the “win-win” interval will decrease as the value of farmers' collateral increases.