Research On The Performance Of K Company's Marketing Chanel Under The Background Of The Internet

The Chinese “Internet Plus” initiative is promoting more and more industries today to merge together with internet.The "Internet +" is growing up quickly in China.Under the Big Data environment,“Internet+" education is also developing fast.On one side,it is a new kind of education.On the other side,it has great influence on China's education.To pursue more money,companies are paying more attention to marketing channel.Marketing channel is playing more import role in today's society.Because of the Internet's development,people have changed their ideas on the education field.At the same time,the marketing channel is changed by the development of Internet.And the older marketing channel model cannot meet the new needs of the companies.To Chinese Internet companies,under the "Internet +" background,how to use Internet resources to enhance the level of corporate marketing channel strategy and expand the company's brand influence,is a must considered question.It is also a problem encountered by K Company in their development.The article first analyzes the current research status of marketing channels at home and abroad.And then it uses literature analysis,interviews,questionnaires,etc.to analyze the K company's marketing channels and its insufficiency.Through the SWOT analysis method,the problems existing are summarized: Channel member selection is not standardized;channel management is chaotic;channel costs are high;and the quality of the curriculum needs to be improved.It also put forward optimization measures for K Company's marketing channels: correct positioning the enterprise and its products,strengthening channel management,controlling the cost of channels,and improving the quality of courses and service levels.The purpose of this paper is to analyze the current situation of K marketing channel and its insufficiency.Besides,the article puts forward optimization suggestions.On the one hand,it promotes K company's marketing channels strategy.On the other hand,it provides theory basis and the method instruction for Business in their future's marketing strategy.