Research On The Choice And Development Of Pillar Industries In Z County Based On The N-city Private Economy Environment

In recent years,with the steady and rapid development of China's economy,various industries have ushered in the opportunity to take off.Industry is the soul of the city,also is the lifeblood of the economy,the industrial structure is an important part of the human effects on the ecological environment system,and the choice of a regional pillar industries and its combination type to a great extent,determines the economic benefit,resources efficiency and environmental stress,so under the background of different location,different to reasonable selection and planning of the pillar industry is very important,especially the whole of China are in the adjustment of industrial structure in order to achieve sustained economic growth,this point is particularly critical.This paper from the aspects such as environment,resources,policy N city,based on resources,environment,policy support factors such as choice of industrial structure,and use this choice of neijiang industry internal structure has carried on the empirical analysis,based on the large agricultural county for the city's affiliate Z county industry internal structure adjustment and development of a series of Suggestions.Now macro economic downturn,the industry competition is intense,the county is facing the grim problem of industrial transformation and upgrading,as a result,the area,the urgent need for a combination of management,marketing and other related theory,to explore how in neijiang based environment,large agricultural county Z subordinates how to through the reasonable selection of pillar industries and choice of scientific development to calmly deal with the fierce market competition.This article through to N,the basic situation of the private economy,the current conditions of research,in-depth analysis of the city's large agricultural county subordinates Z county industrial structure characteristics,and combined with the existing county industrial system,the integrated use of PEST analysis,SWOT analysis theory to analyze the characteristic agricultural pillar industries of large agricultural county,the whole situation of blood orange marketing,sums up the large agricultural county in pillar industries choose some problems: Sporadic growing without intensive production,marketing ability insufficiency,the processing problem serious product homogeneity,the lack of personalized product portfolio,customer orientation is not accurate,brand awareness is poor,logistics cost is high,the market is narrow,etc.According to the above problem,this paper deals with the choice of the pillar industries of the county comprehensive analysis: the macro level,using PEST analysis method for the county's political and legal environment,economic environment,social environment technology environment has carried on the concrete analysis;Porter's five forces model was used to analyze the microenvironment.In this paper,SWOT analysis is used to analyze the advantages and disadvantages,opportunities and threats faced by the pillar industry of shizhong county,agricultural products and blood orange,and to provide a reasonable marketing strategy.Finally,combines the actual conditions of Z blood orange county industry development and the relationship between China under the background of current agricultural and poverty alleviation,the role of agriculture for poor slow,based on the STP strategy and 4 p marketing mix personalized combination marketing strategy recommendations,and to develop a personalized portfolio strategy related security measures,so as to the selection and development of pillar industries in the county enterprises to provide some help on the question of,through production,ChanJiaXiao,agriculture brigade "depth fusion to achieve sound and rapid development of the 123 industry,industry ecosystem,the real economy to economic development play a leading and supporting function of industrial cluster,structing construction economy actively,In order to provide reference for the local government in supporting the development of the local pillar industries in the formulation of strategic guidelines.