Research On The Business Model Of The Technology Start-up Enterprise Based On The Value Chain

Recently,with the rapid development of economic globalization and Internet technology,having been inspired by sharing economy and concept of value chain competition,a large number of sci-tech enterprises featuring with high technical threshold,They are characterized by high technical barriers,high capital intensity,high potential returns and high growth characteristics.DJI?ZEROTECH and XAIRCRAFT have been leaders in Unmanned Aerial Vehicle(UAV)industry in China,with the characteristics of abundant technology innovation,quick production,flexible adjustment,and large growing space,which is the important supplement strength of the enterprise advancement.In the early stage of uav industry,the enterprise is a group with high technology integration,highly active innovation and huge potential.Scholars have focused on its business pattern research,It is of great significance to promote the transformation of China's economic sustainable development mode,the upgrading and adjustment of industrial structure and the change of future life style.Technology start-ups in UAV industry have been studied in the thesis.Considering the features of high technical threshold,broad market segments,considerable profitability,rigorous supervision,and unsound laws and regulations in UAV industry,The core of the business pattern adjusts continuously against the industry value chain.As to the Technology start-ups of UAV,low-cost flying experience and product innovation are the vitality of its business pattern,and external policy risk is an important factor in its business pattern.A number of action strategies realize the value creation in the value chain to complete the survival and development of the enterprise,Based on value chain,business model,competitive advantage theory,and analysis on the basis of the grounded theory,using qualitative analysis method of grounded theory of UAV industry science and technology start-ups has carried on the induction analysis,business model for enterprise value,so the analysis and construction of business pattern and structure model of UAV-related enterprises on the basis of Grounded Theory have been made.the author selects applicable cases of Tello which is the one of UAV to verify the universal applicability of the structure model and proposes some suggestions on the evolution of the business pattern and structure model.In this thesis,the research conclusion: low-cost flight experience and product innovation is the key factors of technology start-ups survival in UAV industry and is also the competitive advantages of enterprise.The author hopes that the research results of this thesis can provide help for following researchers to study technology start-up business pattern,and offer beneficial guidance to creative park,industrial park and sci-tech park management.