| January 2015, the US market research firm ABI Research released a report showed that small civilian UAV market to market size in 2018 will be more than 8.4 billion US dollars. Domestic investment in the Institute believes that in accordance with the market size and growth potential of the unmanned aircraft to measure the market, far more than market size of $8.4 billion.Study the first chapter, for the research background, research purpose and significance, research ideas and methods are introduced. The second chapter describes the basic theoretical research papers, the business model theory,O2O business models finishing. The third chapter studies the entire UAV industry status and characteristics were summarized. Chapter IV combined with the actual business enterprise and the problems on the profile of its presence in the traditional business model, and put forward the need for the implementation of O2O mode. The fifth chapter O2O mode business model design. Chapter VI provides safeguards for the new business model. Finally, for the conclusion of the study.Research suggests that consumer demand for unmanned aircraft to do some investigation and analysis, in order to meet the user for products and services in the heart demands. Given the current market users more extensive unmanned aircraft, combined with the demand for the product attributes of users, consider the whole market in all consumer object, the user needs to be re-defined. Ho Cheung unmanned aircraft by the company pre-user value curves depicted in the value curve tracer, the unmanned aircraft consumers are most concerned about product safety, the flight time and the ability to meet individual needs. Ho Cheung company needs to enterprise data as the basis for the new media community to cooperate to O2O model is based on the line to achieve closed-loop integration of resources offline, build corporate brand, create user demand, leading to user needs, stimulate user consumption, to achieve the different needs of the user and the Joint enterprises in the sale of the product. Provide follow-up support and guarantee for enterprises to implement accurate positioning and marketing. On Ecological Construction O2O platform, Ho Cheung UAV platform O2O companies should adjust to new business sales growth business model, build unmanned aircraft sales integration platform strategy, the initial sales channels using the Internet as a sales channel ground supplement, while in big data and new media cooperation, and gradually the network channels as the company’s main line of a long-term strategy, and interact with online and offline sales model, the implementation of full channel sales UAV products. To carry out business network marketing company by unmanned aircraft O2O platform, can also with the major cities in the country’s major electricity supplier, electricity providers across the country and even to achieve strategic cooperation for the enterprise later to spread across the country and provide preheat current basis.O2O platform built on proprietary third-party organization, to achieve docking downstream product and services through third-party companies access to, and promote the transformation of enterprises O2O business models. Unmanned aircraft O2O platform online+offline promotion model of good will permit online consumers accurate positioning, this part of the prospective users can conduct of appropriate targeted marketing, while saving costs, but also ho Cheung greatly enhance the company’s visibility in unmanned aerial vehicles nationwide for the subsequent development of enterprises to provide a good business model transformation and upgrading of space conditions. And implementation of large data, new media, public relations, personnel, funds, management safeguards. |
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