Optimization Of Marketing Strategy Of Huishang Bank In The Internet Financial Environment

Under the Internet environment can produce huge social benefits.Internet finance models can achieve the same efficiency of allocation of resources as current direct and indirect financing and significantly reduce transaction costs while promoting economic growth.More importantly.the division of labour and specialization in the financial sector is now largely diluted and replaced by the Internet and related software technologies;Market participants are more popular.and the huge benefits of Internet financial market exchanges are more favourable to ordinary people.Entrepreneurs and ordinary people can carry on a variety of financial transactions through the Internet.and complex transactions such as risk pricing and term matching will be greatly simplified and easy to operate.This poses a huge challenge to the development of traditional banks.Internet financial model.despite the pressure and competition from all sides.banks have made some achievements in recent years.However.in the field of e-commerce banks.because of their late development.there are still some problems in management.technological product innovation and function.and security.and they are still at a disadvantage in competition with their peers.And the best model for management is still not found.Therefore.with the rapid development of information technology and the widespread application of the Internet financial model.it is of great importance to make a rational bank management transformation policy.especially for the local commercial banks.which are in the process of rapid development and expansion.Convenient.fast.safe and high quality products and services will attract more consumers.enhance market availability.enhance the economic efficiency of banks.thus enhancing their vitality and competitiveness in the Internet environment.and promote their better growth and development.The main content of this paper begins with the introduction of the related basic theories,and introduces the Internet Finance Theory: the concept of Internet Finance and the types of Internet finance.This paper introduces the basic theory of bank marketing,starting from the macro environment,micro environment and 4Ps theory.It also points out that the impact of Internet Finance on bank marketing,challenges and opportunities coexist.Next,it introduces the current situation of marketing strategy of Huishang bank,including the influencing factors and existing problems.This paper mainly analyzes the lack of innovation in products,the lack of channel construction,storage and service to keep pace with the development of these three aspects,and finally puts forward optimization measures for the marketing strategies of Huishang bank under the Internet finance.