Research On The Development Strategy Of Qingming Shanghe Park

At present,China's tourism role has changed,and it is in a state of becoming a tourist power.The competitiveness and international influence of the tourism industry have gradually increased,and the social and economic benefits brought by tourism have become more prominent.With the continuous development of a well-off society,tourism has become an important part of the daily leisure and entertainment of the people.China's tourism industry has entered the era of mass tourism.The state has successively promulgated a number of laws related to tourism to regulate and promote the in-depth development of tourism.China's tourism industry is in the midst of a new round of golden opportunities for development.Theme park tourism has gradually become the focus of tourism development and has become an important part of the world's tourism industry.As the only 5A-level scenic spot in Kaifeng City,Qingming Shangheyuan should re-examine itself in the fierce competition environment of tourism,correctly estimate its own strength,grasp market opportunities,and formulate strategies suitable for the development of scenic spots to cope with the fierce competition of the entire tourism industry..This paper takes Qingming Shangheyuan as the research object,analyzes its industrial environment,internal environment and external environment,and develops a development strategy in line with the tourism market to ensure the competitive advantage of Qingming Shanghe Garden in Henan and even the national tourism market,thereby winning a wider market.space.In the research process,the research methods of the Qingming Shanghe Park were mainly analyzed by means of literature research methods,empirical analysis methods and SWOT analysis methods.In the analysis,we use the relevant theories of sustainable development,corporate strategic management theory and corporate competitiveness to analyze the business environment and competition of Qingming Shangheyuan.Through these analyses,we will determine the development strategy of Qingming Shangheyuan.In order to explore the model suitable for the development of theme park tourism enterprises,this paper develops a scientific development strategy for tourism enterprises,clarifies the development direction of enterprises,and then expands the influence of enterprises to enhance the competitiveness of enterprises.