Evaluation And Optimization Of The "Agriculture Super Docking" Mode In Zhuhai Sam's Club

In recent years,with the continuous improvement of people's living standards,health awareness,green awareness of environmental protection,people's demand for organic and green agricultural products is increasing;"Connection between farmers and supermarkets",an emerging mode of agricultural products logistics and transportation,is gradually widely used by people.Specifically,it refers to the contract agreement signed between farmers and businesses,as well as the new circulation mode of agricultural products directly provided by farmers to supermarkets,vegetable markets and convenience stores,so as to build a platform for high-quality agricultural products to flow into people's life.The essence of "connecting farmers with supermarkets" is to introduce the modern circulation mode to the vast rural areas,link the small production of millions of households with the ever-changing big market,quickly adapt to the market economy,innovate a complete production and sales chain under certain conditions,and realize the win-win situation for merchants,farmers and consumers.In 2008,the ministry of commerce and the ministry of agriculture of the People's Republic of China jointly issued the notice of the pilot "about farmers and file,the deployment of the farmers and the pilot work,under the market economy system of our country for the first time,actively explore the modern circulation pattern of agricultural products,advancing innovation" supermarket + base "distribution model.We will guide farmers and specialized cooperatives to link up with large chain supermarkets,and direct the production of fresh agricultural products to supermarkets around the city.First of all,this paper reviews the historical background of the research of "agricultural super docking" at home and abroad,and its application in practice.Based on the methods of document retrieval,normative analysis and empirical analysis,it puts forward the inevitability and innovation of "agricultural super docking" in China.Under the new policy situation,according to the law of scientific development concept,the development of the operation of agricultural products "agricultural surplus docking" is the breakthrough of the agricultural product circulation system reform.This not only reduces the circulation of agricultural products of the intermediate links,and greatly reduces the circulation of agricultural products cost,ensure the security of urban and rural residents,increase farmers' income,promote the construction of new socialist rural areas and the coordinated development of urban and rural areas,according to build socialism with Chinese characteristics overall requirements of modern circulation system of agricultural products,promote agricultural product circulation modernization.Second,in the case of the government should give policy support,adhere to adjust measures to local conditions,the pilot,first of all,with large chain commercial supermarkets as the main body,support the supermarket chain enterprises and farmers' professional co-operatives to connect directly,make full use of the network channels,wade out information and implement distribution,construction of quality security of agricultural production base,perfect the new supply chain of agricultural products.In zhuhai Sam member store as the research object,through exploring the store mode of farmers and,from an existing "professional farmers + members shop" mode,"farmers + rural professional cooperative + members shop" mode,"rural cooperative organization + third-party agricultural company + members shop" mode,"cooperative farm/planting base + member consumption" four kinds of typical model,through the analysis,this paper compares and analyzes the SWOT rectangle to select the optimal model for farmers and further research.In the end,through a series of studies "rural cooperative organization + third-party agricultural company + members shop" mode,Sam's club stores in zhuhai farmers and more popular,more fit to participate in the main body in the mode of psychological expectations,is more advantageous to the member store mode of operation,more popular with members,is beneficial to farmers increase income,is advantageous to the third party to raise the level of standardization of agricultural production organization,should be in zhuhai and optimize the Sam's club stores continue to application.Taking zhuhai Sam's club store as the research subject,this paper further explores the existence significance and future trend of the mode of "connecting farmers with supermarkets",which is the necessary organic connection between small farmers and modern agriculture.The problems of agriculture,rural areas and farmers are the fundamental issues related to national economy and people's livelihood.We must always take solving the problems of "agriculture,rural areas and farmers" as the top priority in the work of the whole party,which is also the theoretical and practical significance of this paper.