Big Data And Precision Marketing For Insurance Premium Collection & Repeat-Sale System:A Case Of Study Of T Company

With the rapid development of mobile Internet and the continuous promotion of big data,most traditional industries are undergoing tremendous impact.Many business models and business processes have been changed by the mobile Internet and big data.Insurance industry started relatively late in China,more or less draw lessons from the experience of western developed countries in all aspects.The traditional insurance marketing mode has only just matured for more than 20 years,and with the development of big data,it will undergo another brand-new change.How to adapt the marketing model of insurance companies to this change? What are the specific applications under the new marketing model?This is the focus of this paper.Starting from the problem of how to apply big data to insurance marketing,this paper first analyzes the current situation and problems of life insurance marketing,including the general situation of big data application and the SWOT analysis of T insurance company at present,combined with the above-mentioned industry background.And put forward the existing problems;Secondly,combining the application example of big data in insurance marketing and the application of precision marketing in other industries,this paper analyzes the precise marketing strategy under the new mode,such as promoting the skills and enthusiasm of exhibitors for customer segmentation.Medical service experience,as well as high-end customer meetings and other solutions;Then,in view of the deficiencies in the marketing program,the corresponding integration of third parties is proposed.Data and solutions to enhance the understanding of big data;Finally,the conclusion of this paper is that insurance precision marketing is based on precision marketing theory,the existing insurance marketing strategy can no longer meet the business requirements,the insurance accurate marketing scheme proposed by the author is indeed effective during the implementation period.Finally,the research in this paper is only limited to T Insurance Company and does not consider other companies in the industry,nor has it been involved in the insurance product design under the background of big data.I hope that this paper will lead more scholars to carry out a more in-depth discussion on the precise marketing ofinsurance under the background of big data.