Research On Marketing Strategy Of Insurance Intermediary Platform Under The Background Of Big Data

Since AIA introduced the agent system into China in 1992.China's insurance industry has developed rapidly and continuously adj usted and innovated in this process.After nearly 30 years of rapid development,the mainland insurance market has gradually developed into an insurance marketing mode dominated by individual insurance agents,supported by part-time insurance agents such as silver and mail agents,and supplemented by professional insurance intermediary agents.Although the proportion of professional insurance intermediary agents in the premium income contribution is still at a low level.after nearly five years of rapid development.China's professional insurance intermediary market has achieved considerable development and progress in the professional level,product portfolio design,insurance technology application and other aspects.In addition to acquiring a large number of customers,insurance companies have also accumulated a large amount of data,which are not only multi-dimensional but also highly accurate,providing basic guarantee for the insurance industry to use big data technology to improve the business efficiency of the industry.How do you get the best out of this data?How to use insurance technology to promote better development of the industry?In the coming Internet of everything era,can small and medium-sized insurance intermediary companies represented by F company make good use of big data and relevant marketing methods to enhance their competitiveness?These are the answers I have to explore as an industry practitioner.This article will be represented by F,through an investigation of the current situation of the management with the original to its marketing data analysis,analysis of its past use of the merits of the marketing strategy,combined with the present situation of the current market environment,finally it is concluded that the F in big data and the insurance company under the background of science and technology constantly emerging,should adopt what kind of marketing strategy to make its stand out in the more than 2000 insurance intermediary companies.