Research On Insurance Marketing Model Of S Insurance Company Based On Big Data

In recent years,China's Internet technology and big data applications have developed rapidly.Banking,securities,and other financial industries have adjusted and integrated in time with modern information technology.The insurance industry is also working hard to innovate,but the development speed is relatively slow,which restricts the high-quality and rapid development of the insurance industry to a certain extent.At present,in the domestic insurance industry,insurance marketing models and methods are still in their infancy,and they are all based on sales tactics.The management of this sales model is backward,which not only requires a lot of manpower and resources,but also has poor marketing performance,low efficiency.How to innovate marketing models and how to provide insurance clients with more professional,comprehensive and personalized consulting and advisory services has become a major problem that various insurance companies urgently need to focus on.S Insurance Company is China's largest life insurance company.However,in recent years,it has encountered problems such as excessive marketing costs,low overall quality of marketers,low customer satisfaction,and low marketing success rates.Through in-depth analysis,this article reveals the main reasons leading to the above problems include: low marketing participation and weak channel control ability;insufficient knowledge of customers and outstanding product homogeneity issues;low accuracy of marketing promotion;heavy sales and insufficient customer service;insufficient technological innovation in marketing mode.Based on the background of the strategic transformation of the S insurance company in the era of big data,in order to solve the pain points and blockages in the development of the S insurance company,a new marketing model for the S insurance company was constructed,which proposes the system architecture and analyzes the advantages of this new marketing model.The business structure of this marketing model includes four parts: a global digital channel,a marketing creative platform,an intelligent recommendation engine,and full customer insight.After the trial implementation of the latest marketing mode,banking outlets of S company have been successfully realizing the O2 O precision marketing,increasing the on-site satisfaction for customers by a big margin,and releasing workload for employees reasonably.The successful application of the new marketing model in the S insurance company's banking system proves that this marketing model has strong feasibility and reference in the application of S insurance companies,and also provides innovative ideas for the innovation of the insurance industry's marketing model.