D Company Enssential Oil Product Marketing Strategy Optimization Research

Essential oil is a high concentration aromatic and volatile substance extracted from plants containing balsamic glands,which plays an active role in regulating human emotions and physiological functions.In recent years,with the improvement of people's living standards,more and more foreign essential oil products have entered our country,so it is of practical significance to study the marketing strategy of essential oil products.Firstly,this study analyzed the marketing environment of essential oil products in China from two aspects of market demand and competitor analysis,and then analyzed the current situation and problems of D company's essential oil products marketing by using the classical STP theory and 4P theory in marketing,and put forward the direction of D company's essential oil products marketing strategy optimization: clear target market.Fields positioning,enriching product lines,price diversification,expanding the distribution of distributors,and strengthening the promotion of new media.This study hopes to provide some valuable ideas and suggestions for improving the popularity and sales volume of D company's essential oil products.