Research On Insurance Company O2O's Full Channel Marketing Mode

As the application of the Internet in all walks of life gradually develops in a vertical direction,the insurance industry will inevitably carry out a new type of 020 full-channel marketing mode.The research idea of this subject mainly follows the overall idea of understanding,analyzing,summarizing and solving problems.Research of this paper is divided into six parts,of which the first part is the introduction part,this part of the research background,research purpose and research significance,as well as the related concepts and research methods such as simple discussion and analysis,to better research lays the foundation of this topic.In this paper,the second part is literature review,this part of the current situation of domestic and foreign research,the results of the simple analysis and discussion,the third part of the thesis origin of 020 marketing mode and development in detail and the concrete analysis.In the fourth part,taking huaxia insurance company as an example,the marketing status and existing problems of huaxia insurance company 020 are analyzed and discussed in detail.This part is one of the important content of the thesis research,this part of the huaxia insurance company for a simple introduction,and from the self-built website marketing,with the help of the third party electronic commerce platform,wechat business part-time agent marketing,professional intermediary agency web site this several aspects analyzes the huaxia insurance company a marketing line of 020,and 020 of huaxia e insurance company marketing goal to do in this paper.In addition,in the fourth part of this subject study,also according to the huaxia insurance company the latest quarterly reports,earnings huaxia insurance company in 020 is analyzed the problems and challenges faced in the whole marketing channels,This part respectively from the network marketing talents shortage in the overall quality is not high,online marketing,violate the privacy of clients across development obstacle,online marketing channel conflicts and contradictions,and online marketing services customer satisfaction is not high,the offline channel vulgar management development risk,technology is an important restriction factor,net pin electric pin channel management resource allocation ability is low seven parts analyzes the Chinese insurance companies in the development of 020 channels all problems and defects existing in the marketing process.Papers of the seventh chapter is based on the analysis of the problems,analyzed the marketing mode of huaxia insurance company 020 optimization strategy,aiming at the existing problem of huaxia insurance companies,and puts forward some corresponding countermeasures,respectively is to attract high-end marketing,network marketing talents to solve online customer concerns about privacy safety,reasonably settle the conflict of online marketing channels,and increasing community stores to improve service quality,to avoid "Numbers" optimize agent team,improve the insurance industry of online marketing channel network transaction security,the introduction of technology security management software to improve the level of channel management and so on these aspects.At the end of the paper is the conclusion and outlook,this paper studies on analysis and the summary,and related research was discussed for the future of academic analysis and elaboration of the nature of particular average.Hope that through this topic research,to 020 the development of the insurance industry marketing channels have a positive understanding and the comprehensive cognition,the general direction of development of the insurance company has a more comprehensive understanding,and better solve the existing problems of huaxia insurance company,the better the implementation of the 020 full channel marketing,have a positive impact its enlightenment.