Study On Marketing Channel Development Of An Bang Insurance Company

After decades of continuous evolution the insurance industry in our country also met a lot of problems,such as business sales channels differentiation serious insufficient,product innovation,the low insurance brand effect and the lack of good faith principle is an important problem of the insurance industry.Particularly in the insurance business in sales,our insurance business sales will soon face a fatal bottleneck caused by business sales channels.Current our country insurance business sales rely mainly on the insurance business salesman such personal agent for the sale of sales channels and other direct or indirect sales channels as the auxiliary,because individuals acting sales of insurance this sales channel their shortcomings in actual operation and other business sales channels to the insurance market in our country,also for the future of business the company operation and sales market set the insurmountable obstacles and difficulties.The first part of this paper on the basis of the theory of insurance business sales,through the business company marketing channel current situation,advantages and disadvantages business sales channels and business sales channels of other problems were analyzed,and then find out the business companies operating bottleneck causes sales channels.The second part,the international insurance industry is relatively developed countries for reference exclusive insurance sales company mode and its operating experience,draw from international experience in exclusive insurance sales company for business company in the future marketing channel innovation and development of the enlightenment.The third part,according to China’s actual situation,the current insurance exclusive insurance sales company analysis the advantages of this kind of form in the insurance business sales channels,set up the exclusive business insurance sales company is imperative.Exclusive insurance at the same time,in order to set up a sales company after it will be better able to carry out business sales work,to our country financial industry a variety of other business sales channels operation experience,such as banking,securities financial supermarket,insurance and other new business sales channels in the experiment and operation mode,and the business of the company’s exclusive combination of insurance sales company,to create suitable for the business of the company’s exclusive insurance sales company marketing channel mode of operation.Through the study of business company sales channels,found that in the current market environment,business if you want to get through sales bottleneck is necessary to separate the original company sales business operation system,set up independent management of the insurance sales company.At the same time,this paper break the exclusive insurance sales company will be set up to study for the purpose,focus on research into the exclusive insurance sales company set up after the business marketing channel mode research,for the business company in the next actual sales operation of provides the certain reference value.