The Optimization Research Of T Company Condiment Distribution Management

In recent years,the fast consumer goods companies in order to survive in the competition in the market,constantly to grind its distribution channel management and optimization,especially pathways precision farming and win terminals,such as concrete application in the actual operation of the market,making channel is more and more fierce competition,the profit space is shrinking,and the operating cost is rising.Condiments,as a category in the FMCG industry,have particularly fierce market competition.Different channels in the condiments market are constantly splitting and paths are constantly increasing.In addition,considering the improvement of people's cultural level and the improvement,people in the process of consumption are not only focus on the product intrinsic quality,they also pay more attention on the product of cultural,social,aesthetic connotation,emphasizes the realization of personal value,and to promote the development of spices and seasoning increasingly rich category,from monosodium glutamate in chicken essence,soy sauce to fuel,from toppings to sauces,condiments market constantly,rich in an expanding market channels.In order to survive in the fierce market competition,enterprises will more refined market management,and will continue to research and optimize their market channels,and more segmentation of channels and markets.Different flavoring enterprises constantly innovate channel operation strategies to strengthen their own channel control power,and only those enterprises that master the channel can have continuous growth in sales performance.From the point of view of distribution channel management,this paper uses the methods of literature,case study,data analysis,general analysis and typical analysis to analyze the current situation of distribution channel management of T Company,and to find out the problems,then put forward optimization strategies and solutions,so as to improve the problems encountered by enterprises.The conclusions of this study are as follows:(1)By understanding the development of T company,questionnaire survey and interviews,and combining with the relevant theoretical knowledge of distribution channel management,this paper summarizes the necessity of T company to optimize distribution channel management.(2)By analyzing the existing problems of channel management of T company,the paper summarizes the causes of the problems,and tailors the executable and landing optimal strategy of distribution channel management for T company,which helps T company to enhance the control of channel members,enrich channel marketing methods and standardize the management of channel members.This article can be used as a strategic reference for T company,and also for the channel management of fast consumer goods enterprises.The innovation of this paper lies in:Firstly,based on the knowledge of marketing and other disciplines,combined with the relevant knowledge theory at home and abroad,combined with the current situation of T company's marketing distribution,this paper elaborates the problems T company faces in the management of distribution channels.Secondly,based on the actual situation of T company,combining theory with practice,closely linking the development of condiment industry,and combining with the intelligent distribution strategy under the background of big data,to enrich T company's distribution channel management optimization strategy,which can actually solve the problem of T company's existing distribution channel.