A Study On Service Marketing Strategy Adopted By Suzhou Branch Of Bank GD

Personal wealth investment products have become one of the most important source of profit for many commercial banks in developed countries.Switzerland fully displayed its capability in this regard early in the middle ages.And America started to expand the business in the 1970s and its profit enjoyed a rapid growth especially in recent years,with the annual average profit rate reaching 35%and increasing by 12%-15%year by year.This paper mainly focuses on the financial service marketing strategies of commercial banks,based on the management status of suzhou branch of Bank GD,through the investigation and research on employees,tangible demonstration,process service and new media strategy,the main management problems are analyzed,and the competitive advantages and disadvantages are summarized.The optimization scheme of "one body and two wings" is proposed to improve manpower training ability,enhance tangible display specialty,improve business coordination and implement new media strategy."One body refers to the customer-centric,"two wings" refers to the retail project channel construction and product sales fine management,then the service marketing strategy of Bank GD is extended by balancing the two wings,which aims to explore traditional or innovative ways to establish higher brand value and occupy more market share in the field of personal finance services in the current situation of serious homogeneity,constant change of policies and increasingly fierce competition.