Marketing Strategies For Personal Wealth Management Services Of QD Bank

National financial innovation and financial supervision lead the development and reform of various banks.In order to break the existing limitations and stabilize development,each bank adopts a different approach to promote its own development and enables itself to benefit from the economic benefits of the banking industry.Take a slice.At the same time,with the improvement of residents' disposable income and financial awareness,commercial banks are gradually realizing that personal wealth management is an indispensable part of the steady development of the banking industry.As far as QD Bank is concerned,the personal wealth management business has always been the focus of attention.It has a rich product range and provides investors with multiple options for investment value-added.However,with the advent of the Internet and big data era,the marketing environment of personal finance products and the investment psychology of consumers have changed,and their influence on the bank's marketing strategy needs to be taken seriously.Based on 4Cs theory,4Ps theory and STP marketing theory,this paper explores how QD Bank has improved its personal finance product marketing strategy in depth and breadth,and then proposes an effective marketing strategy from both macro and micro perspectives.And improve the program to achieve the vigorous development of personal financial services,improve the economic benefits of QD banks.First of all,this article elaborates QD Bank's sales and marketing strategies of personal wealth management products over the years,and elaborates on personal finance and related theories.Based on the previous studies of scholars,the paper focuses on the analysis of relevant marketing strategies for the follow-up study of QD Bank.The personal financial product marketing strategy provides theoretical support;second,it will combine the specific conditions of QD Bank's personal financial management,and conduct a systematic analysis of the external environment,industrial environment,changes in the competitive environment and other factors of the bank's personal wealth management products to clarify the current status of QD commercial banks.Combining the strengths and weaknesses of personal finance marketing strategies with the development goals of financial innovation and financial supervision,formulate relevant development strategies.Finally,through the positioning of QD Bank's personal finance marketing strategies,we will build a sound customer management system and strengthen personal wealth management products.The construction of the marketing team,the improvement of marketing management system and incentive mechanism,and the improvement of the marketing information system put forward the safeguard measures for constructing marketing strategies for personal wealth management products,realizing the adjustment and improvement of the marketing strategies of personal wealth management products,and reaching the expansion of QD banks.Target financial products market share and achieve healthy development banks.