Research On Precision Marketing Strategy Of Internet Finance

With the continuous development of Internet technology,a series of changes have taken place in human life,and the Internet has been integrated into everybody's daily life.Internet finance and Internet services have also become indispensable tools in people's lives.All of these provide tremendous opportunities for the development of Internet technology and the development of Intermet enterprises.With the continuous change of China's Internet financial structure,the financial industry will soon become a more likely industry after the computer industry.Through the research on the operation mode and development strategy of Internet finance,this paper hopes to provide a reference for traditional enterprises which have not yet integrated Internet and finance in theory and practice.With the continuous development of China's economic market and the continuous advancement of the process of economic globalization,the demand for personalized financial services of Chinese consumers has become increasingly fierce,which has become an international financial trend.With the continuous saturation of the Internet financial industry,the competition of Internet financial companies is increasingly fierce.How to accurately grasp the preferences of consumers in the fierce market competition,cater to the needs of consumers so as to achieve precision marketing,occupying a place in the market has become a problem that most Internet financial enterprises need to consider.In the context of the big data era,consumer behavior can be deduced through the acquisition and processing of consumer data,and enterprises can achieve the effect of precision marketing based on this result.Based on the above background,this paper chooses ZQ company as the research object,and studies the precise marketing methods of Internet financial companies.Firstly,this paper analyses the background of the current Internet finance,combs and analyses the previous research,studies the Internet finance company on the basis of mastering the concept,finds out the actual problems encountered in the actual precision marketing process and makes targeted analysis of them,so as to further improve the specific methods of precision marketing and ensure the prosperity and stable development of the company.