Research On The Marketing Strategy Of W Project Of H Real Estate Company

With the continuous progress of The Times and the continuous improvement of people's living standards,the majority of people's demand for housing is increasing day by day.Anyway,the real estate industry not only by the people's attention,at the same time by all walks of life attention.In addition,the central government and governments at all levels also attach great importance to the real estate industry,and the state has issued a series of policies to regulate and control the real estate industry in accordance with the current situation of each stage.In this context,more and more people choose to invest in real estate,more and more enterprises choose to engage in the development industry.Effective real estate marketing planning can enhance the core competitiveness of real estate developers,make full use of the market to achieve the long-term strategic goals and profits of real estate enterprises,and finally play a huge role,the study of this paper has important practical significance.In this paper,H real estate company as the research object,using the marketing environment analysis theory,STP analysis theory,4P strategy theory,the company's w project marketing strategy is studied.Based on the review of relevant research literature,this paper analyzes the macro and micro environment of W project,defines the market segmentation and target market selection strategies,and then formulates a scientific and effective marketing strategy.In order to ensure the effective implementation of marketing strategy,this paper puts forward the corresponding guarantee from the aspects of marketing organization construction,system construction,customer relationship management,dynamic management,etc.Barrier measures.The research of this paper has certain practical guiding value for H company to promote w project marketing.