Changsha Red One Real Estate Project Marketing Positioning Design

China's real estate in more than 20 years after the development of twists and turns, ups and downs several times the market, in the new century, gradually into the legal, health and the development of a virtuous circle orbit, China's real estate industry has made great achievements. Located in the central region of Changsha City, Hunan Province, the region's real estate industry also showed a bright future. At the same time, the real estate market becoming more real estate market has become increasingly fierce. In the face of development opportunities and competitive threats, which requires the real estate business in our city a more scientific, systematic analysis to understand the real estate market, and in accordance with national policies and the actual situation in their own scientific and systematic strategy to develop the real estate market in order to achieve Good economic and social benefits, and real estate market position is one of the most crucial part of. Taking a panoramic view of the current city real estate development enterprises, especially small and medium-sized enterprises, the development of projects in widespread Conformity in the process of positioning, the all-powerful position. Although the companies have a sense of the project will be market position before an important position, but because of real estate development projects involving more professional, a great span of real estate products and the special complexity of the actual conduct of market position, often Because too many subjective factors, mainly qualitative analysis, the lack of scientific and systematic method of positioning, market position by the failure of the project or did not reach the desired effects of the ultimate impact on the entire project and the process proceeds. The red one city project, we have the context of regional markets, policies and regulations, competition, and other background information to carry out a detailed feasibility analysis of the full use of theory and real estate marketing position in the field of special positioning methods, combined with 4c in the field of marketing theory, theory of market segmentation, and other scientific methods to conduct the project comprehensive and systematic research and feasibility studies in order to get the red one city, the project's marketing strategy for marketing positioning tactical positioning, as well as the results of scientific.