| After China's accession to the WTO,under the strong push of market demand from inland and abroad,the textile industry developed rapidly,both industry scale and economic effectiveness were continuously growing.Textile industry in China with high labor intensity and larger external dependency,after decades of rapid development,China's textile industry still occupies an important position in the international market,which is actually not the "winter" that called by the insiders of textile industry.With the advancement of the national strategy "the Belt and Road Initiative",China textile industry will also usher in new trade opportunities,at the same time,the exploration and innovation has been carried forward in domestic textile industry,from the former "copycat" entering the true "made in China".However,the United States takes the first place in China's top 10 export markets for textiles and apparel.SZ textile,founded in 1995 with textile &apparel fabrics exporting and dyeing &printing processing as their main business,in order to expand the market,set up offices in the United States,so the SZ textile need to get a correct understanding of China's current market conditions,formulate correct marketing strategies for the US market,so that to improve their core competitiveness in the US market.This article,based on SZ textile as the background and the current situation of China's textile industry,analyzes the marketing situation of SZ textile to US market,use PEST analysis method to analyze the macro marketing environment of SZ textile,in the meantime,use the SWOT to dissect SZ textile strengths,weaknesses,opportunities and threat,find out the existing problems and put forward the marketing strategy of SZ textile rationalized suggestions and improvements through the 4 p marketing theory analysis of the present status of the SZ textile to US marketing.In order to ensure the implementation of the marketing strategy goes smoothly,there are some safeguard measurements at the end of the article. |
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