Research On Diversification Performance Of Noble Birds

Diversification as a means of expanding business has been widely adopted by companies in recent years.diversification have both a promotion or promoting effect and a deteriorating or dragging effect.There is no problem with the diversification strategy itself,but there are countless examples of companies that fail to obtain the necessary conditions when implement the diversification strategy.Studying the applying issues of the diversification strategy in different industries will provide guidance for our follow-up companies which adopt diversification strategies to seek further development.The paper uses case studies to research the impact of the diversification on business performance of bird company.The article selects the financial data from 2012 to 2017 to illustrate the company's diversified business results,illustrate its financial performance by analyzing various financial indicators and explain its market performance based on the changes in stock prices and market share in recent years.Finally,it concludes Performance impact for the noble bird.From the overall analysis of the article,the diversified path of the noble birds is failure.The company's financial indicators are deteriorating,market share price fluctuations continue to decline,and the company's industry position is also declining.Judging from the implementation process of the noble bird diversification strategy,the layout of the sports industry of the noble bird is fault.First,sports layout requires a lot of money.the company cannot guarantee sufficient funding sources for its diversified expansion.Secondly,the company lacks certain management experience in new fields and leads to the implementation of the strategy is not effective.Finally,the main business performance is unstable,the blind expansion consumpt main business capital and management energy led to a decline in the original main market share.All of the factors have increased the company's risk,resulting in the company's bad performance.The analysis and research of this case provides a reference to implement a diversification strategy in the sports shoes and clothing industry.The performance changes brought by the strategy of the bird.company are worthy of research and thinking,so as to avoid the same strategy affect other company's future development.