Research On Financial Diagnosis And Countermeasures Of H Company Based On Harvard Analysis Framework

Since the implementation of reform and opening up in 1978,people’s pursuit of diet has not only been limited to taste,but also gradually introduced new ideas for healthy eating.In this regard,food companies should also comply with the new requirements of consumers.However,the current situation is not very optimistic:in terms of food safety,food quality problems have frequently exploded,and "poisoned milk powder,Sudan red,and lean meat essence" have repeatedly refreshed people’s perceptions;at the same time,the food baking industry Competition is also becoming increasingly fierce,and product homogeneity is serious.It is not easy to have an absolute advantage in fierce competition.These are new challenges for food baking companies but also new opportunities.To this end,the case company selected in this paper is H Company,which is a relatively high-ranking company in the food baking industry,and it has a certain representativeness of the company in the industry.After determining the research case company,the author determined the research method,which is the ultimate goal of financial diagnosis of the company,and selected the Harvard analysis framework as the diagnosis method and analysis.According to the analysis results,the objective conclusions of H company’s advantages and shortcomings are made.At the same time,the improvement methods are proposed for the shortcomings:the rigor of determining the value of inventory;the multi-pronged approach to enhance solvency;the adjustment of business model and the reduction of brand premium.I hope to help H company or food baking company.