Research On Financial Diagnosis And Improvement Of Y Seed Industry Company Based On Harvard Analytical Framework

Seed cultivation is the core technology of planting industry and inherits the lifeline of planting industry.At present,the seed industry is faced with the dilemma of excellent traits,extensive coverage characteristics and the lack of varieties suitable for full mechanized planting,which is particularly prominent in corn,one of the major food crops in China.In addition,domestic corn seed oversupply for many years,seed enterprises are facing challenges.In the fierce competition,to become stronger and bigger,it is necessary to take the situation into consideration,make timely self-diagnosis,give full play to advantages,avoid risks,make up for deficiencies and remove obstacles on the road to internationalization.In this paper,Y seed company is selected as the diagnosis object,which is a high-tech seed enterprise integrating scientific research,production,sales and service.Combined with the harvard analytical framework,all-round diagnosis is carried out,including four levels of diagnosis.The first is strategic analysis.From the perspective of PEST analysis,it identifies the impact of external macro conditions on the implementation of strategy,identifies its own competitiveness from the perspective of SWOT analysis,and analyzes the strategies of growth,torsion,defense and variety implemented by the combination of internal and external analysis.Secondly,it is the accounting analysis,which identifies the accounting policies and estimates of key subjects,and focuses on the analysis of the three items of research and development expenditure,inventory and fixed assets.Again is the financial analysis,focus on the financial risk,operation ability,profitability and profit quality,developing ability related indicators of change,selection of 2013-2017,the company's financial data for the longitudinal comparison,selection and have nurtures numerous push integrated strength of transverse comparison three seed industry companies,management of corn seed played important roles in the three companies,and all have their own brand advantage varieties,rival in the corn seed industry market.In order to truly reflect the financial health,cash flow was introduced into dupont comprehensive analysis.Finally,it is prospect analysis,which qualitatively analyzes opportunities and risks on a macro level,and use the F value warning model to measure risks quantitatively.Financial diagnosis results are divided into strategic,accounting and financial levels to be summarized.Strategic diagnosis has a production and marketing strategy properly,personnel and operation strategy,accounting diagnosis with inventory management,effective utilization of fixed assets,research and development slow follow-up measurement,research and development expenditure,financial diagnosis have cost control strictly,advantage breed high gross profit margins and earnings quality degradation,shortage of cash flow,etc.Personnel changes is presented according to the diagnosis,expand business and to strengthen the construction of strategic improvements,implement impairment test for research and development spending and enhance research and development information disclosure accounting improvement suggestion,promote the fixed assets management,increase investment,strengthen cost control,strengthen the financial management of cash flow improvement Suggestions,in order to guide the company long-term steady development,the impact of international leading enterprise status.