Research On Z Company's Industrial Automation Product Marketing Strategy Optimization

In recent years,due to changes in the economic environment and the optimization,upgrading and adjustment of China's manufacturing structure,as well as the development of environmental protection,the pressure on development of China's industrial industry is also increasing.Industrial users are the largest customer base of industrial automation products.When the development of the industrial industry is blocked,it will definitely affect the operation of industrial automation product suppliers to a large extent.In addition,the current technology of industrial automation products in our country is becoming more and more mature,product quality and performance have been synchronously improved,and the marketing methods of domestic industrial automation product companies are also very flexible and diverse,making the entire industrial automation instrument product industry increasingly competitive.In this market competition environment,how to tap market potential and market positioning is an important issue for industrial automation product manufacturers to survive and develop.Company Z is a professional manufacturer of industrial automation products.After years of development,it has become one of the most competitive suppliers of industrial automation products.Faced with such a severe economic environment and the challenges of domestic and foreign competitors,modern marketing concepts and marketing strategies suitable for corporate development are crucial to the sustainable development of Company Z.This article mainly adopts research methods such as literature research method and questionnaire survey method,and takes Z company as the research object to study the market positioning and marketing strategy of the enterprise.First,this article summarizes the marketing status and existing problems of Z company;second,it analyzes the macro environment of the company;again,the SWOT analysis method is used to analyze the advantages and disadvantages of the company,and the opportunities and challenges it faces.Analysis and matching;then on this basis,the enterprise's target market selection and market positioning are carried out;the above-mentioned analysis is aimed at the problems of the company's current marketing management system,poor marketing channel operation efficiency,etc.,from product,price,channel,service marketing,new Users develop five aspects to optimize the marketing system for the enterprise: enrich product lines,implement differentiated product strategies;use differentiated pricing strategies to adjust product pricing;standardize management of marketing channels,use channel management to increase market share;use service marketing concepts and channels Localized service system for business cooperation;increase efforts to develop new users.Finally,it puts forward guarantees and control measures for the implementation of marketing strategies to ensure the smooth implementation of marketing strategies.This article aims to take the actual operating situation of Z company's industrial automation products as an example.In the context of the fierce market competition environment,targeted marketing strategy optimization suggestions are made to enable Z company's industrial automation products to continue to grow steadily and enhance market competition force.The analysis ideas and research methods in this article can also provide reference for the same type of enterprises in a similar market environment,which has certain reference significance.