Research On Investment And Financing Of Department Stores Under The New Retail Model

On November 11,2016,the State Council issued the "Opinions on Promoting the Transformation of Entity Retail Innovation" to promote the deep integration of online and offline retail industry and promote the common development of multi-business.The policy strongly supports the upgrading and transformation of the industry strategy and restructures retail new products for China.The pattern indicates the direction.In recent years,the continuous upgrading of Internet technology has brought about the development and prosperity of e-commerce platforms.However,with the continuous maturity of e-commerce,online retailing has gradually entered a bottleneck period.At this time,the emergence of new retail models to traditional department stores and e-commerce bring about a transformation opportunity Major department stores have chosen to open up the business model of online and offline logistics integration development.In the critical period of the new retail model of the department store industry,the demand for corporate working capital is large.The enterprises need to make full use of financing channels to obtain sufficient funds,and rationally plan the investment direction and investment scale,to improve its income and control risks.It can be seen that the rational raising and effective use of funds will support the cultivation and long-term development of the company's competitiveness.Therefore,under the new retail model,the research on investment and financing of the department store industry is of great significance.Based on the new retail wheel,the principle of financing and the theory of value investment,this paper uses the literature research method and the case study method to study the investment and financing of the department store industry under the new retail model.Firstly,it introduces the internal and external environment of the department store industry,and analyzes the current situation of investment and financing through investment scale,investment structure and investment income,financing method,financing scale,financing structure and solvency.Secondly,according to the above analysis,it is found that the department store industry has certain deviations from the operation of the new retail model in terms of investment income,investment scale,financing structure and financing scale.Combining the factors such as the structure and benefits of the investment in the investment activities,the problem arises.According to the root cause,this paper gives corresponding countermeasures.Finally,the Wangfujing case was introduced,and the problems in the operation of the new retail model were analyzed according to the current situation of the company's investment and financing.The corresponding suggestions were put forward for the problem,in order to provide some reference for the department store industry to formulate and implement effective investment and financing strategies under the new retail perspective.