| Thailand is known as the "smile country" and has become one of the best tourist destinations in the world.Thailand is located in advantageous geographical position,Thailand is a country rich in natural resources,rich cultural landscape,numerous tourist attractions,delicious food,and relatively perfect tourism infrastructure construction.These characteristics have attracted countless global tourists to 'visit and travel.Chinese tourists have become an important fast-growing target of Thai tourism.However,the academic community is still not fully aware of the characteristics and driving forces of Chinese tourist flow to Thailand.The discussion of this issue will help to discover the law of chinese toursit flow to Thailand.Which could inspiring and be the reference for the tourism management strategy and tourism Thailand tourism industryThis research mainly uses quantitative research methods to describe and reveal the Characteristic of chinese tourist flow to thailand.Including characteristic of Chinese tourist flow,flow direction,period of traveling,leght of stay,consumption,etc.This research also analyzes its dynamic mechanism.Related issues During the discussion,in addition to the data obtained from the survey,the author also used the advantages of the Thai people to deeply analyze the specific reasons for these characteristics based on the deep understanding and long-term observation of Thailand tourism.I hope this study could be the reference for Chinese scholars who interest in Thai tourism.The main conclusions of this study include:(1)From the perspective of the volume of chinese tourist flow,Chinese tourists to Thailand have shown steady growth,and the steady growth of the number.The steady growth in the number of Chinese tourists to Thailand has become normalized.(2)From the perspective of the time of travel flow,Chinese tourists's demand in the seasonal difference is not obvious,and the peak season is balanced,but we should also pay attention to the off-peak seasons time.(3)From the perspective of the flow of tourism,The flow direction of tourists destinations is basically be the most popular city in Thailand,and the analysis of outflow indicators reveals that as a tourist source country,China has shown a clear spatial agglomeration.(4)Combining the flow of time and consumption,reflecting Thailand's tourism products attracting Chinese tourists to stay and conspicuous in stimulus tourist's consumption.(5)Combining the characteristics of Demographic characteristics and preferences of Chinese tourist flow conspicuous in worthy get the attention including:Chinese tourist flow to Thailand is dominated by young people,The self-service tourist market occupies half of the country,and the Internet has become the main way to collect Thailand tourism information for Chinese tourist.Chinese have strong spending power and also sensitive to the price and for the overall level satisfaction is high.(6)Using the "push-pull" theory,this paper finds that the tourism of Chinese tourists to Thailand is driven by the push driving force of tourism and the pull driving force of tourism,including the inner strength of motivations such as prestige,learning,culture and social interaction,as well as the image of tourism in Thailand.The attraction of external attractions and pull driving force such as tourist attractions,convenience facilities and shopping and leisure have formed a huge tourist flow to Thailand.Lastly,This study proposes management advices is for tourism marketing,tourism product supply,and tourism safety and infrastructure security system construction.I hope this study will help attract more Chinese tourists to Thailand,further to enhance the satisfaction of Chinese tourists,And promote the continued prosperity and growth of the tourism industry in Thailand,the comprehensive development of tourism in China and Thailand.The last is to be able to comprehensive the tourism development,to exchange and integration of the tourism markets for the two countries. |
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