Research On Parent-child Tourism Products Marketing Based On Network Group Buying

In recent years,with the rapid development of Chinese tourism industry and the popularity of parent-child tourism,consumers have accepted this new tourism form and generate different demand with the maturity of tourism psychology.The simple and extensive parent-child travel methods in the past gradually failed to meet the market demand.Products subdivision can further stimulate market potential and promote the rapid development of parent-child tourism industry.Through qualitative analysis of the status of tourism resources and quantitative analysis of the attitude,characteristics and consumption behavior of parent-child tourism market,this paper summarizes the current situation and development trend of parent-child tourism market.Based on the customer oriented 4C theory,it carries out the development and design of tourism products,with a new marketing perspective and combined products,and finally earns the value of parent-child tourism through online group buying.This paper is divided into six chapters:the introduction is the first chapter,which introduces the research background,research significance,research innovation,research contents and methods in detail.The second chapter is the definition and theoretical basis of relevant concepts,through reading a large number of literature,comb the research contents of online group buying,tourism products and parent-child tourism,and summarize the relevant concepts and SWOT analysis,4C,combined sales and child behavioral psychology.The third chapter analyzes the current situation of Dalian's tourism market,divides the parent-child tourism product categories,and uses the SWOT analysis method to conduct in-depth analysis of the paternity tourism market situation in Dalian;The fourth chapter,using the questionnaire survey,eollected the parent-child travel consumption attitude of Dalian,and analyzed the basic situation and behavior of consumers through SPSS software.In the fifth chapter,according to the qualitative and quantitative analysis of the first two chapters,first of all,to design the parent-child tourism products which is based on the 4C theory,followed carrying out the research on the marketing promotion strategy of the tourism market,and finally using the sound user operation system to ensure the healthy operation of the market;The sixth chapter,the conclusion of this paper,deficiencies and prospects.