Investigation And Research On The Demand Of Parent-child Tourism Product In Chengdu

The figures from ASKCI indicate that the Chinese tourism industry's contribution to GDP was 9.13 trillion,accounting for 11.04 percent of the GDP.Today the economic development and social stability benefit a lot from the growing scale of the tourism.Under this circumstance,Chinese people' s demand for tourism has become more diversified and personalized.Our diversified tourism needs have bred many different tourism segmentation markets and laid the foundation for the parent-child tourism.With the improvement of the Regulations of Paid Annual Leave of Employees and the implementation of the universal two-child policy,there will be broader development space for the domestic parent-child market.However,we have faced many problems in the development process of the parent-child tourism market.For instance,the majority of the parent-child tourism products can not fully meet the needs of the related tourists,exerting negative influences on the customers' travelling experiences and hindering the sustainable development of parent-child tourism.Chengdu is a well-known and representative travel city in China.It not only has a long history but also has rich tourism resources.In recent years,the parent-child tourism in Chengdu has developed rapidly.However,there still many problems need to be solved.For example,Chengdu's parent-child tourism products commonly have an under-served reputation and serious homogenization issues.Therefore,the research on the development of parent-child travel products in Chengdu not only can improve product quality,but also optimize the structure of parent-child travel products.Furthermore,it will contribute to the healthy and sustainable development of the parent-child travel market in this city.What's more,it will play a demonstrative role in guiding the development of parent-child travel market in other cities.Consequently,the author tries to use the theory of tourism demand and the theory of consumer demand,combined with relevant statistical methods,to analyze the demands of parent-child customers in Chengdu.Mainly by measuring the attitudes of the customers' towards the products,the author tries to propose the development strategy and related suggestions for the parent-child tourism products in Chengdu.The innovation of this paper: based on the needs of tourists,the author explores the demands of parent-child tourists in Chengdu.Besides,according to the customer needs,this paper builds a development model for Chengdu's parent-child tourism products to play a guiding role for other cities.