The Financial Performance Analysis Of Kunbai University's Acquisition Of I Love My Family

In the current macroeconomic consolidation and development of China’s background,in order to seize more market and resources,many enterprises actively take measures to seek better development.Mergers and Acquisitions(M & A)has been an effective means for enterprises to expand their scale and improve their market competitiveness.Therefore,enterprises have taken the way of M & A to promote industrial innovation and maintain their market competitiveness.The merger and acquisition of enterprises in the same industry can often achieve the effect of strong and strong combination,so that the merger and acquisition enterprises can expand their business scale and improve their economic benefits in a short period of time;cross industry merger and acquisition is becoming increasingly fierce now.Traditional enterprises try to enter a new industry field in a short period of time by using cross industry merger and acquisition,which not only expands the enterprise scale,but also makes the industry more diversified and even realizes the industry Transformation.M & A is not only an opportunity but also a challenge.While M & A brings a lot of benefits,there are also corresponding risks,especially cross industry M & A.therefore,whether the enterprises can achieve the improvement of performance,bring benefits to shareholders and realize the original intention of M & A after M & A is the problem of this paper.Taking cross industry M & A as an example,this paper selects the case of KunBaiDa A cross industry M & A of 5I5 J for research.First of all,combing the relevant theories of M & A by reading a large number of domestic and foreign related literature,,elaborated the related concepts of M & A and M & a performance,and introduced the methods of evaluating M & a performance.Secondly,in the case introduction part,first of all,it introduces the basic situation of KunBaiDa and 5I5 J,as well as the development status of their industries,and explains the process of M & A and the motivation of KunBaiDa’s choice of M & A 5I5 J.Next is the research focus,using event research,financial index analysis and economic value-added method to analyze the performance changes before and after the merger of KunBaiDa,and judge whether the merger can achieve the enterprise development goals.Finally,the conclusion drawn from the case analysis can provide reference for other enterprises to choose the payment method of M &A,integrate resources,better play the synergy effect of M & A,and improve business performance.