Kunming Baida Cross-border Acquisition 5I5J Motivation And Performance Analysis

With the development of network and the rise and strength of network technology,traditional industries are severely impacted.As a result,many enterprises in traditional industries have closed down,and traditional commercial retailing enterprises have not been spared in this Internet tide.With the popularity of the Internet in recent years,a large number of e-commerce retail enterprises have been born,and the development of traditional industries is again limited.To stand out in this turbulent competition,traditional commercial retail enterprises should seek new business,explore new development direction and pursue new profit growth point.Therefore,the construction of a diversified business model has become the only way out of the predicament of the traditional industry enterprises.However,to start a new business,to enter a new field,the cost of time,manpower,material resources,financial resources,how is not guaranteed.Under this circumstance,cross-industry merger has become the best choice,which is an effective way for traditional commercial retail enterprises to regain their vitality.Then,whether cross-border merger and acquisition will improve the business performance of traditional commercial retail enterprises and whether it conforms to the development strategy of traditional commercial retail enterprises.By studying the case of cross-border merger and acquisition of Kun Baida and 5I5 J,it will help us explore a transformation path suitable for traditional commercial retail enterprises and hotel and tourism service enterprises.This paper will analyze the Mergers and acquisition's motivation and the Mergers and acquisition's performance of Kunming Baida university in the form of a case study.First of all,5I5 J and Kun Baida merger and acquisition of this event to summarize the context;Secondly,I read a lot of literature and related books,listed the research results of domestic and foreign scholars in the two aspects of the Mergers and acquisitions motivation and the Mergers and acquisition's performance,and systematically summarized the basic theories of the Mergers and acquisition's motivation and performance in China.Secondly,this paper summarizes the theoretical knowledge of the Mergers and acquisition's motivation and the Mergers andacquisition's performance.Finally,5I5 J and Kunming Baida the Mergers and acquisitions the case analysis,concrete analysis as described in the following three points: firstly,through an online search and literature research to collect the Kunming Baida the Mergers and acquisition's 5I5 J the Mergers and acquisitions events related news and announcements and information study,on this basis,the mergers and acquisitions both sides of the company profile and the first cross-border mergers and acquisitions of the whole process of mergers and acquisitions;Secondly,as for the analysis of the Mergers and acquisition's motivation,this paper explores the Mergers and acquisition's motivation of this the Mergers and acquisitions event from the perspectives of Kunming university and 5I5 J.Third,as for the research on the Mergers and acquisition's performance,this paper USES the traditional financial indicators and EVA evaluation method to analyze the financial data before and after the Mergers and acquisition's event,so as to comprehensively analyze the Mergers and acquisition's performance generated by the Mergers and acquisition's event.From the analysis of the traditional financial indicators before and after the merger,it can be seen that the profitability,growth ability,debt paying ability and operating capacity of Kunming baida have been greatly improved after the merger.From the EVA calculation before and after the merger,it can be seen that after the merger and acquisition of 5I5 J,the economic added value of Kunming Baida has changed from negative to positive,and the equity of shareholders has been greatly improved.Through the analysis of these two aspects,it is concluded that the cross-border merger is a success on the whole.I hope to provide the direction for the transformation of other traditional commercial retailing enterprises in the same industry through in-depth description and analysis of this event.