Research Of Kunming Old Industrial Base Relo Cation And Technical Reformation

City is not only a regional economic development leader, political and cultural center, is the national and regional resource gathering point, but also national and regional wealth of The Creative Center. With the economic globalization and regional integration, the competition in the world is becoming more and more intense, and the competition between cities is becoming more and more prominent. In the face of the fierce competition of globalization, each city only fully grasp the various development chance and opportunity in the rise, as far as possible to attract more investors, tourists and its occupants urban customers, growing urban competitiveness in order to. Due to historical development and urban planning and other aspects of the reasons, some cities in our country, the old industrial enterprises located in the city center, to a certain extent affected the urban development and planning, and in recent years, many cities are to carry out the relocation of transformation of the old industrial enterprises. From the perspective of urban marketing, the old industrial enterprises in different relocation technology to reshape the image of the city, to achieve the scientific and rational urban planning, and promote the development of the city. So, based on the perspective of urban marketing, it is of great significance to study the remote relocation technology transformation of the old industrial enterprises.The paper using literature analysis, case analysis and summary of the inductive method, take the old industrial enterprises in remote relocation technology transformation in Kunming City as an example, explores the significance of old industrial enterprises in remote relocation technology transformation of Kunming city marketing and adverse effects, put forward the marketing strategy. Through the research, the thesis summarizes the Kunming City, the old industrial enterprise development present situation and the problems commonly faced:burden heavier; stage of lower grades; industrial structure is not reasonable; energy saving and environmental protection problem prominent. At the same time, the paper sums up the old industrial enterprises in Kunming remote relocation technology transformation of necessity:to promote the implementation of the "retreat into the three" strategy of Kunming city center industry needs; the need to promote the adjustment and optimization of the functional layout of the city of Kunming; promote the regeneration of the main city of Kunming City, enhance the image of the city of Kunming; help old industrial enterprises to find a new development model. Then, the thesis summarizes the effect of Kunming City, old industrial enterprises remote relocation technology transformation of Kunming city marketing:the influence on the urban environment; lack of corporate relocation of city marketing awareness and importance; preferential policy to be put in place. Finally, this paper puts forward that the traditional industrial enterprises in Kunming city relocation transformation boost urban marketing optimization strategy, product strategy: to promote old industrial enterprises technological innovation and low carbon ecological development, creation is based on the old industrial enterprises in remote relocation technology transformation of Kunming city brand; price strategy:to reduce the old industrial enterprises relocation and renovation costs and increase return of old industrial enterprises in remote relocation technology transformation rate; promotion strategy:increase the old industrial enterprises in Kunming in remote relocation technology transformation and enhance the image of the city propaganda; prominent the advantage of remote relocation technology transformation of Kunming for "Livable--Pleasant-- Suitable for business--Suitable for Industry"...