A Strategic Study On The Digitaltransformation Of Y Bank

In recent years,the transformation and development of banking industry has become a hot topic in the industry.In the coming digital era,commercial banks,as an important part of China's financial system,should comply with the general trend of times change,firmly take the digital transformation as the direction,vigorously promote the application of artificial intelligence,big data,blockchain,cloud computing,Internet of things,mobile Internet and other financial technologies,and achieve high-quality development of finance.Nowadays,with the economic and financial situation at home and abroad and the structural changes of the financial industry,new challenges have been put forward to the Chinese banking industry: first,the complex international economic situation forces the Chinese financial industry to continue to expand its opening-up;second,the "high-quality development" of the domestic economy puts forward higher requirements for the quality and efficiency of commercial banks in serving the real economy;third,the rapid progress of science and technology,especially the financial science and technology Development is reshaping the financial ecology.How to maintain the rapid development of leading industry in the rapid development of change,how to build a scientific organizational structure to adapt to the changing market demand with the potential of digital transformation is particularly important.This paper takes y bank as the research object,combs the establishment background,business status,internal and external environment of Y bank,combined with the basic theory of strategic management of commercial banks,and carries out exploratory research on the digital transformation of Y bank.First of all,this paper introduces the basic situation of bank Y,and points out the problems and the causes of the problems in the current development through the analysis of its current operation status and internal and external environment.Secondly,combined with the SWOT analysis model of strategic management,it introduces the vision and mission,principles and positioning,objectives and positioning,as well as the strategic focus of the digital transformation strategy of bank y.Finally,it analyzes the implementation and guarantee of the digital transformation strategy of bank y.Through the active implementation of digital transformation,it not only accelerates the high-quality development process of bank y,but also improves the speed of its product iteration,and the burst products emerge in an endless stream.In the wave of financial technology and digitalization,bank y laid out in advance,fully integrated,and tried to explore a new path of transformation and development of urban commercial banks under the new situation.Through a series of key measures,such as customer journey transformation,comprehensive construction of big data capability,establishment of agile organization and culture,and promotion of it transformation,bank y actively promoted digital transformation,and in just a few years,it has come up with a new way for the national banking industry to refer to,not only growing into a typical representative of Henan banking industry,but also further for other banking financial institutions in the country Development and transformation have brought certain enlightenment and reference.