| Under the background of the global economic slowdown and the rising cost of raw materials and labor in the clothing industry,the production cost and operation cost have increased significantly,which makes the production and manufacturing no longer the profit center of traditional clothing production enterprises.Under the background of foreign clothing brands constantly entering China,gradually occupying market share,the continuous personalization and diversification of clothing consumption demand,and the rise of all kinds of e-commerce,the development of domestic clothing enterprises has encountered many obstacles.McKinsey,a famous consulting company,puts forward the strategy of light assets.It believes that enterprises should focus on "light assets" such as R& D and design,brand promotion,marketing management,etc.to build core competitiveness.Many international well-known enterprises,such as Nike and Adidas,have achieved success in light assets management,which is the general trend.X company started its own light assets transformation in 2014,and whether its light assets transformation has a positive impact on the development of the enterprise,so it is necessary to evaluate the performance of the enterprise.Because the light assets enterprise has a large number of intangible assets that can not be displayed on the book,the traditional profit calculation methods and financial indicators can not better evaluate the operating efficiency of the enterprise,this paper chooses EVA economic value-added This paper analyzes the performance of enterprises,trying to study the impact of light assets transformation on the development of enterprises,and provides reference for the performance evaluation of other light assets transformation enterprises.This paper defines the concept of light assets and the characteristics of light assets enterprises based on the literature and relevant theoretical basis of light assets and enterprise performance evaluation.In the part of case analysis,it introduces the background and financial characteristics of X company’s asset light transformation.Through the comparison of several traditional performance evaluation methods,this paper explains the necessity of using EVA to evaluate the performance of light assets enterprises,adjusts the calculation items of EVA,and calculates the relevant indicators;conducts the vertical comparative analysis according to the calculation results,and selects Youngor,a heavy asset enterprise in the same industry,as the comparison,makes the horizontalcomparative analysis of the relevant indicators of EVA;and according to the score Analysis of the conclusions and problems.Finally,the results of case analysis are summarized,and suggestions are put forward according to the existing problems of X company.The results of this study show that the transformation of X company’s light assets has a positive impact on corporate performance,improving market competitiveness and brand awareness.Outsourcing low value-added production and manufacturing links,investing capital in high value-added brand building and other links,established a common interest chain with upstream suppliers and downstream franchisees,formed a competitive advantage,and created more value.But when X company sees the value created by the development of light assets,it also needs to see the problems and risks behind it.It needs to adjust in the future development to inject new vitality into the long-term development of the enterprise. |