Research On The Influence Of Light Assets Operation Mode Of SCYY Company To Financial Performance

With the rapid development of the national economy,tourism has become an indispensable and important industrial force to promote the country's economic prosperity.At the same time,it has also met the people's growing needs for a better life.Among them,the cultural tourism industry in the emerging segment of the tourism industry is a more prominent development,but the bottleneck encountered in the development of the cultural tourism industry is more and more worth breaking through,and the economic operation mode needs to be improved.As the travel industry is an emerging industry,the competition situation at home and abroad is becoming increasingly fierce.How to maintain high-speed and stable development in a fierce competitive environment is an urgent problem for the travel industry.Light asset operation is an economic development model that many industries have been involved in in recent years.The light asset strategy was first proposed by McKinsey for strategic consulting for Bright Dairy.The core of this model is to minimize the heavy assets in the development process,such as fixed assets.Inventories,etc.,through light assets such as supply chain capabilities,customer resources,brand R&D,etc.,to incite and integrate various resources inside and outside the enterprise,especially non-financial resources,to obtain corresponding competitive advantages,thereby improving the financial performance of the enterprise.Based on this business advantage,the documentary travel industry has also explored and developed the light asset operation model,thereby enhancing the competitiveness of enterprises.This paper expounds from the theory of division of labor,smile curve theory and value chain theory.Through the analysis of basic theory,it introduces the characteristics and advantages of light asset operation mode,and how to improve the financial performance of enterprises through the operation mode of light assets.This paper selects Songcheng Performing Arts Company,a representative enterprise in the travel industry,to conduct case studies.Firstly,the basic situation of the company is introduced,including the company's general situation,operation mode and the transformation of the light asset model,and then analyzes the characteristics of the light asset operation mode,from asset structure,debt structure,R&D expenses and sales expenses,cash.The relevant characteristics are described in four aspects of traffic.Secondly,through the strategy of SCYY and light assets operation to analyze the impact on its financial performance,it is analyzed that the light asset operation mode has improved the core value of the enterprise to a certain extent,reduced operating costs,increased operating income,and enhanced Profitability has a very positive positive impact on corporate financial performance.At the same time,the light asset operation model has also shown some deficiencies to a certain extent,such as low efficiency of capital utilization,slowdown in operating income and net profit growth.Finally,suggestions for improvement are proposed for these deficiencies,including: improving the efficiency of capital utilization,appropriately increasing financial leverage;improving product innovation capabilities,forming unique IP effects;strengthening brand marketing mechanisms,expanding diversified markets,etc.The analysis of the advantages and disadvantages of the Songcheng Performing Arts Light Assets Operation Mode will provide some reference and reference for other companies in the same industry,and will promote the further development of the entire travel industry to a certain extent.