Research On Planning Of I03 Commercial Real Estate Project Of GY Group Company

Real estate project planning is to apply scientific and standardized methods to the planning behavior of real estate projects,which can make the decision-making of real estate enterprises more scientific and reasonable,avoid enterprises to make wrong decisions,thus reducing the business risk of enterprises.This paper takes the I03 project of wenzhou city-owned state-owned enterprise GY group as an example to study the process of commercial real estate project planning.First of all,this paper start from the situation itself and the surrounding environment of I03 project survey analysis,from wenzhou economic situation,the real estate policy,such aspects as the housing market situation,the LOFT apartment market step by step analysis,and mainly aimed at the LOFT apartment purchase demand has carried on the questionnaire survey and classification of target customers and market segments,ultimately through the SWOT analysis summarizes the basic situation of the project;Secondly,according to the analysis results,combined with the project situation and existing research results,the development mode classification of commercial stores and upper office building was positioned and planned,and the product pricing was derived from the perspective of three different target market segments.Thirdly,it puts forward the marketing strategy of I03 project,the choice of marketing promotion channels and the division of different marketing stages.Finally,the financial data of the project is preliminarily determined through the financial feasibility analysis of the project,and the risks you exist are listed from the four aspects of the project policy,market,finance and management,and the corresponding prevention and control countermeasures are proposedThrough I03 real estate project planning research,not only strive to solve the difficulties in development I03 project,help GY group propulsion and offer reference to the project itself,more objectively analyze the market situation,through the forecast,make the enterprise decision-making more scientific and reasonable,in the field of real estate enterprise integrated management and resource integration ability of further ascension,providing a reference for similar projects.