Study On The Project Management Planning Of Real Estate

Planning for the real estate project is a process of proceeding the concept,design,evaluation and optimal selection of a new project. It can make the business decisions accurate, avoid the deviation of the project operation, enhance the corporation's competitiveness and improve their own management innovation, and integrate the resources of the real estate project effectively and make it be the advantage of the corporation. In the process of the project development, unifying the ideas of the corporation, organizing the cooperative realationship of the internal and the external departments of the corporation effectively, increasing the efficiency of the management, determining the project requirements and standards, making clear of the difficulties and the key points of the project development, and etc, will play an positive role in pre-control. So how to make a good comprehensive plan for the real estate draws more and more attention and researches of real estate corporations, in order to maximize the efficiency and the interests and to standardize the operation.This essay is based on the project management planning theory first. From the view of the developer, it elaborates the analysis and the seletion of the project location of the real estate project management, the position of the project, the strategy of marketing, the content of construction management planning and its structure; introduces the structural features and written requests. Then, through specific examples of real estate development projects, it carrys on the market competition analysis of the project, SWOT analysis, determines the customer position, the product position, the price position and the image position of the project, draws up a marketing strategy of the project and a proposal of the construction management, determines the target of the project management, identifys the difficulties and the key points of the controling process and proposes response options. Project planning achieving the expected goal will ensure the successful operation of the project, which has been prove by the practice.