The Research On The Optimization Of Omni-Channel Marketing Integration Tactics Of A Agricultural Products Company

Today,with the rapid growth on economy,people's living standards are enhancing,And their orientations,from the original pursuit of material growth to the yearning for refined living quality,are slowly changing as well.The problems of health,table,and food security have become more and more impressive among the daily lives and have been the core focused.As one of the most significant food production bases of China,the food quality of the three northeastern provinces is related to the health of the whole country.As a professional one-stop services' company,A Agricultural Products Co.,Ltd.devotes itself to producing,processing,selling agricultural products.Adhering to the "high standards,high quality",Company A has been serving local person with excellent qualities but attractive prices.Recent years,with the continuous expansion of the company's main business and product quality keeps upgrading and sales revenue is steadily increasing.However,under the background of Omni channel marketing,the marketing concept is more deeply rooted in the people's mind,and the marketing methods and marketing channels have changed a lot.the company's leaders have been trying to solve problems,considering how to create more profits for the company,how to effectively sell more agricultural products through the effective integration of marketing channels,how to ensure the company's sustainable healthy development,in such a fierce market competitive situation.This paper takes A Agricultural Product Company as the research subject,its marketing channel as the research core,and its omni-channel marketing theory as the core theory.Firstly,the related theories and related concepts from both China and foreign countries are elaborated,lay a theoretical foundation for the full paper.Secondly,based on the company background,the company's current marketing status and channel status are analyzed It is found that the company's products are of high quality,good service and complete sales channels.Then,through the questionnaire survey and field interviews,the paper analyzes existing problems and relative reasons of A Agricultural Products Company about its marketing and channel conditions.At last,based on the 4Cs,4Rs and 4Ps theory,this paper gives the four matrix and optimization guarantee measures are provided to the omni-channel marketing integration optimizing strategy of A Agricultural Products Company.I hope that the suggestions and opinions put forward by this article will be helpful to the development of Company in future.