Research On Optimizing The Tax Service Of Ningjin County Taxation Bureau From The Perspective Of New Public Management

As a new management model,new public management not only obtains a lot of theoretical basis from modern economics,but also absorbs nutrients in private management mode.Compared with the traditional public management theory,the new public management theory advocates clearly and studies the problem from a more unique perspective.In new public management perspective,the hotline relationships,taxpayers to occupy the dominant position,and enjoy the equal economic main body status,tax authorities to provide tax service process is not only a process of management,and demand more should pay attention to the taxpayer,levy management goals into a taxpayer service,finally between tax authorities and taxpayers to build up a kind of brand-new service relationship.The year 2019 is of great significance.The 70th anniversary of the founding of the People's Republic of China has seen the completion of the building of a moderately prosperous society in all respects and the achievement of the first centenary goal.While the consolidation of national and local tax agencies brings about significant changes in the pattern of tax payment services,the demand of taxpayers also presents new characteristics,and the optimization of tax payment services faces new challenges.As a representative of the grassroots tax authorities in northwest Shandong,the bureau of taxation of Ningjin county has been providing taxpayers with better quality taxation services as its diligent goal in recent years.Although the effect is more prominent,it is significantly different from the needs of taxpayers.According to the taxpayer satisfaction survey,there are many problems in the current tax payment service in Ningjin County,such as insufficient supervision of tax payment services,the need to improve the online tax experience,the inconvenience of entity tax service,and the relatively single tax payment service body.The thesis starts from exploring the connotation and theoretical basis of tax service,and aims to redefine the concept of tax service using the new public management theory,combined with the results of the questionnaire of taxpayer satisfaction survey,to deeply analyze the problems and problems of tax service in Ningjin County at this stage.At the same time,it also draws on the experience of advanced tax service in the United States,Singapore,Guangdong Hengqin Free Trade Zone and other countries at home and abroad,and finally puts forward suggestions on the way to optimize the tax service of the Ningjin County Taxation Bureau under the new situation.Relying on measures such as information technology,improving the quality of tax personnel,and exerting social collaboration,we continue to optimize tax services,increase taxpayer satisfaction and compliance,and build a benign collection relationship,which ultimately promotes the overall improvement of the quality and efficiency of tax payment services of Ningjin County Taxation Bureau.