A Study On Brand Image Optimization About M Customized Garment Co.,Ltd

With the rapid and healthy development of the national economy in recent years,the disposable income of residents has been increasing,and the material demand has been increasing.In the aspect of clothing selection,we no longer only focus on functionality.Along with the improvement of social productivity,the transformation of clothing production mode also changes from mass production to personalized customization.The vigorous development of new technology represented by big data technology also brings a new direction for the clothing customization industry.In this paper,first of all,the research object is m clothing enterprises under the background of China's big data,the research topic is the optimization of the brand image of M clothing customization enterprises,in-depth discussion of the impact of big data on China's traditional economy in the development process,analysis of the characteristics of market economy,comparison of traditional clothing production mode,exploration of the advantages of clothing customization,and discussion of the combination of big data and clothing customization New ideas for brand image promotion.Secondly,using the theories and concepts of apparel customization,brand image and big data from domestic and foreign scholars for reference,this paper analyzes the macro environment of M enterprise,the industry competition environment of apparel customization market,and the opportunities and challenges,advantages and disadvantages faced by M enterprise by using the methods of macro environment analysis and industry environment analysis.Using the four-dimensional brand image model of product dimension to improve the brand image.