Research On Commission Management Of Operators' Social Channels

This thesis is based on the social channel commission management practice of operators.Under the large environment of Internet transformation of operators,through literature and data analysis,it compares the changes of social channel management and commission management before and after the transformation,that is,2016 and 2019,and comprehensively uses marketing theory,customer relationship management theory,principal-agent theory,incentive theory,cost-benefit theory and performance management theory to analyze that there are still some problems in the social channel management and commission management of operators after the Internet transformation.The popularity of the network is getting deeper and deeper,the trend of handling number card broadband online is obvious,the types of social channel products are relatively single,and new products need to be added.Customers demand more and more network speed.The construction of network coverage does not have accurate and effective coverage;Ignore relationship marketing;Lack of professional and refined services and support;Customer reach needs to increase scope and pertinence;There is certain pressure on the completion of the income targets and tasks assessed.The salesperson lacks technical knowledge.Through a general analysis of the changes in social channels and commissions after the transformation of the Internet,it is concluded that the overall efficiency of social channels of operators is improving,the transformation of the Internet and the reform of commissions have achieved certain results,and the commissions of social channels currently using the new commission policy are all improving.However,the transformation of social channels is slow and the use of new commission policies is less.The transformation needs to be further accelerated in the next step.Through the use of relevant theories,specific solutions are proposed.Including social channels to speed up the Internet operation,increase innovative products;Carry out accurate marketing according to the demand of network speed;Outlets are accurately covered according to big data analysis technology;Establish membership system,integrate online and offline,and develop customer relationship marketing;Establish an online central channel,select professional channel managers to support,enhance the level of social channel automation,and guide the new retail transformation of self-service;Give social channels a certain training period,and increase incentives according to the completion of phased tasks during the trainingperiod;Make training plans for channels,train innovative business knowledge,and strengthen personnel training and development.Based on the theoretical research of marketing channels,this paper analyzes the current situation and causes of social channels,and proposes some suggestions on the relevant optimization strategies,which could pomote the theory of marketing channels,and put forward some suggestions for social channels under the environment of Internet transformation.It has strong practical applicability.